Our mission is to make wellness accessible, sustainable, & empowering — replacing confusion with clarity & helping you become your own greatest health advocate.
Our Story
EMMEZ was created by two moms who were tired of conflicting health advice & built the resource they wish existed
We were standing in grocery store aisles, reading labels we didn't understand. Googling ingredients at 11pm and getting 47 different answers. One expert would say fluoride is essential. Another would say it's a neurotoxin. One brand claimed "clean ingredients" while using the exact same chemicals as conventional products.
We were doing everything we could to make the right choices for our families and yet the system seems to be designed to keep us confused.
The wellness industry wasn't helping us. It was profiting from our overwhelm. "Clean" meant nothing. "Natural" was unregulated. Third-party testing was rare. And every guru had a different opinion on what we should eat, buy, or avoid.
We were exhausted. And we knew we weren't alone.
So we asked ourselves: What if we just did all the research ourselves? What if we vetted every product, read every study, and actually showed our work? What if we built a place that gave families clarity instead of more confusion? What if we could find all these vetted products in one space?
That's how EMMEZ was born.
About the Name
EMMEZ stands for our 5 Pillars of Wellness: Eat, Mind, Move, Environment & Sleep
We built EMMEZ (pronounced emm-eaze) around five pillars of wellness because we realized that sustainable health isn't about doing one thing perfectly—it's about understanding how everything connects—something that siloed healthcare has forgotten. What you eat affects how you sleep. How you move impacts your stress. Your environment shapes your hormones. It's all interconnected.
When we were naming the company, we wanted something that would remind us—and you—that wellness isn't one-dimensional. You can't "biohack" your way out of chronic stress. You can't supplement away a toxic environment. And you definitely can't expect your body to thrive if you're only optimizing one piece of the puzzle.
EMMEZ is a shorthand for the whole picture. It's a reminder that we're here to help you navigate all of it—not to sell you on the latest trend or tell you there's one magic solution.
We Use Everything We Sell
If we wouldn't use it in our own homes with our own kids, it's not coming to EMMEZ. Every product passes the "would I give this to my child?" test.
Third-Party Testing
We prioritize brands that provide independent third-party testing and transparent ingredient sourcing. When third-party verification isn't available, we deeply vet formulations, research clinical studies, and evaluate manufacturing practices to ensure we're only curating products that meet our integrity standards.
Always Learning
We update our recommendations as new research emerges. We admit when we change our minds. And we're accountable to you. This is a conversation, not a one-way lecture.
Frequently asked questions
How do you make money if you're focused on education?
We make money the old-fashioned way: by selling really good products that we'd use ourselves. Here's the deal—education is free and always will be. But turning that knowledge into action means finding products you can actually trust, and that's where we come in. Every product we carry is vetted against our standards.
When you shop with us, you're voting with your dollars for a different kind of wellness company—one that prioritizes transparency over profit margins and puts education before sales tactics.
Are you anti-conventional medicine?
We're not here to replace your doctor—we're here to complement them. Health isn't one-size-fits-all, and neither is care. That's why we work alongside top healthcare professionals, researchers, and wellness practitioners to bridge the gap between conventional medicine and holistic wellness.
We believe your GP, your naturopath, your therapist, and your trainer should all be part of your team. Our role? To provide the education and tools that help you ask better questions, understand your options, and make informed decisions alongside the professionals you trust.
Medicine saves lives. We're here to help you thrive between those moments.
Are your products meant to replace medical care?
No. Our products and education are designed to support foundational health, not diagnose, treat, or replace medical care. We believe the best outcomes happen when informed individuals work alongside qualified healthcare providers they trust.
How do you decide what products to carry?
Every product is evaluated through our five pillars of wellness and vetted for ingredient integrity, safety, and transparency. We look for third-party testing whenever possible, review available research, and assess whether a product realistically supports health in everyday life — not just in theory. If we wouldn’t use it for our own families, we won’t carry it.
Can I suggest products for you to vet?
Yes! Email us at info@emmezhealth.com. We're always looking for great products to test. Even better if they're Canadian-based.
Do you create your own products?
Yes — when we can’t find options that meet our standards. If there’s a clear gap in the market, we develop products ourselves or partner with brands that align with our values to ensure quality, transparency, and alignment with our mission.
Can I learn without buying anything?
Absolutely. Education is at the core of what we do and will always be free. If you choose to shop with us, it supports the work behind our research and curation — but learning, understanding your body, and advocating for your health never requires a purchase.